1. Information We Collect
Automatically Collected Information
- Log Files: Like many other websites, we use log files. These files log visitors when they visit the site. The information collected includes internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date/time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable.
Analytics and Tracking
Google Analytics 4 (GA4): We use Google Analytics 4 to understand how our visitors interact with our website. This helps us improve the user experience and optimize our content. GA4 collects anonymous usage data including:
- Page views and navigation patterns
- Time spent on pages
- Device and browser information
- Geographic location (country/city level)
- Traffic sources (search engines, social media, etc.)
- Download events and file interactions
GA4 uses cookies and similar technologies to collect this information. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
Pinterest Tracking: We use Pinterest’s tracking pixel (tag) to measure the effectiveness of our content on Pinterest and to show you relevant content based on your interests. Pinterest may collect information about your visits to our website, including:
- Pages you view
- Actions you take on our site
- Device and browser information
This information helps us understand how users discover our content through Pinterest and allows Pinterest to show you relevant pins. You can opt out of Pinterest tracking by adjusting your Pinterest account settings or using Pinterest’s opt-out options.
Email Marketing Information
When you subscribe to our email newsletter or provide your email address:
- We collect your email address and any additional information you voluntarily provide (such as name or preferences)
- We use this information to send you:
- Updates about new coloring pages and collections
- Special offers and promotions
- Newsletter content and tips
- Product recommendations
- You can unsubscribe at any time by clicking the unsubscribe link in any email we send, or by contacting us directly
2. Cookies and Web Beacons
PaperPause uses cookies and similar tracking technologies to enhance your browsing experience. These technologies include:
- Essential Cookies: Required for the website to function properly
- Analytics Cookies: Used by Google Analytics 4 to collect anonymous usage statistics (requires consent)
- Marketing Cookies: Used by Pinterest and other third-party services to deliver relevant content and measure campaign effectiveness (requires consent)
- Preference Cookies: Store your preferences and settings, including your cookie consent choice
Consent for Tracking Cookies
When you visit PaperPause, we display a cookie consent banner asking for your permission before loading Google Analytics 4 or Pinterest tracking. This banner includes:
- Accept All: Enables both GA4 and Pinterest tracking
- Reject All: Disables all tracking cookies; the site functions normally without analytics
- Cookie Settings (footer link): Opens the consent banner at any time to change your choice
Your consent preference is stored locally in your browser for 180 days. After 180 days, you will be asked again to confirm your consent choice.
Cookie Control
You can control cookies through:
- The Cookie Settings link in the footer
- Your browser settings (to accept or reject cookies globally)
- Our consent banner (shown on first visit or when you click “Cookie Settings”)
Disabling tracking cookies will not affect the functionality of our website—PaperPause will work normally with no analytics or marketing cookies.
3. How We Use Your Information
We use the information we collect to:
- Improve our website and user experience
- Analyze website traffic and user behavior
- Send you email newsletters and marketing communications (with your consent)
- Measure the effectiveness of our content and marketing campaigns
- Personalize your experience on our website
- Comply with legal obligations
4. Third-Party Services
We use the following third-party services that may collect information about you:
- Google Analytics 4: For website analytics. View Google’s Privacy Policy
- Pinterest: For tracking and advertising. View Pinterest’s Privacy Policy
- Email Marketing Service: For managing email subscriptions and campaigns
These third-party services have their own privacy policies. We encourage you to review their privacy policies to understand how they collect, use, and protect your information.
5. Your Rights and Choices
You have the right to:
- Manage Cookie Consent: Use the “Cookie Settings” link in the footer to open our consent banner and change your cookie preferences at any time. You can choose to accept or reject analytics and marketing cookies.
- Withdraw Consent: If you previously accepted cookies, you can withdraw your consent using the “Cookie Settings” link. Your new choice will be stored for 180 days.
- Opt out of Google Analytics: Install the Google Analytics Opt-out Browser Add-on
- Opt out of Pinterest tracking: Adjust your Pinterest account settings
- Unsubscribe from emails: Click the unsubscribe link in any email we send
- Control cookies: Adjust your browser settings to accept or reject cookies (note: this may disable some tracking but won’t replace consent choices)
- Request information: Contact us to request information about the data we have collected about you
- Request deletion: Contact us to request deletion of your personal information
6. Data Security
We implement appropriate technical and organizational measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
7. Children’s Privacy
Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.
8. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date. You are advised to review this Privacy Policy periodically for any changes.
9. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us at:
Email: hello@paperpause.app
10. Consent
By using our website, you hereby consent to our Privacy Policy and agree to its Terms and Conditions.